Decoland and BoConcept® Czech Republic

BoConcept® is a brand of a global network of franchise furniture and lifestyle accessory stores. However, BoConcept® is not just a synonym for branded home furniture. Today, BoConcept® is an iconic brand for dynamic people who appreciate a distinctive lifestyle, design, trends, colors, and the philosophy of simple yet practical living at affordable prices. BoConcept® offers incredible variability in furniture sets always in tasteful combinations with modern lifestyle interior accessories. BoConcept® will teach you to perceive life in colors, energize you with the joy of experimentation, and simultaneously inspire you to reflect on the importance of the environment of your own home. It will undoubtedly become your guide on the journey to perfecting the harmony of your life.
BoConcept® is a brand introduced to the market by a significant Scandinavian furniture manufacturer. BoConcept® was founded in 1952 in Denmark. Since its inception, BoConcept® has focused on the development and production of modular furniture that is environmentally friendly. In 1993, BoConcept® was named the most important foreign supplier of modular furniture in Germany, thus in the most significant European market. In 1995, BoConcept® was ranked among the top 10 most important suppliers of modular furniture in Europe. The philosophy of BoConcept® is to create furniture accessible to many people. It emphasizes the quality of the final product. All used components, veneers, and finishes feature functional modern design and exceptional quality.

BoConcept® has been present in our market since 1997. Currently, within the Decoland brand, there are 2 BoConcept® studios built in Prague and 1 BoConcept® studio in Brno on the Czech market. A BoConcept® studio is, in professional terminology, a "shop in shop," i.e., a cohesive presentation of the BoConcept® brand, covering at least 200 m2. This year, Decoland s.r.o. and BoConcept® a.s. agreed to conclude a Master franchise agreement, through which Decoland s.r.o. is committed to representing, promoting, and developing franchise activities in the Czech Republic.
The first initiative in accordance with the concluded contract was the opening of the first 100% franchise BoConcept® store in Brno, in the SOHO complex, in the Olympia commercial zone. This also places the Czech Republic into the global sales network of the BoConcept® branded furniture.
Prospective entrepreneurs in the furniture sector will be gladly informed about the additional possibilities of franchise business that have opened up in the Czech market.

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