Unique and original interiors have become part of corporate culture. This is recognized not only by architects but also by clients. The era when people choose employers based on their spirit promotes creativity in working with space. Wallmarketing, which aligns with these trends and utilizes walls for communication, is the spice for presented architectural designs.
Collaboration with Architects or How Wallmarketing is Born
The natural effort of an architect is to fine-tune the interior and create visualizations that the client falls in love with. Typically, they use wallpaper or some motif on the walls of the project that utilizes the client's corporate identity. However, Wallmarketing prepares these walls to measure, and thanks to that, it can become the deciding factor when evaluating proposals. It can help architects deliver a more personalized design that resonates with the client.
Award-winning Interiors of NOTINO as an Example
NOTINO, which is one of the most significant European retailers of perfumes and cosmetics, chose the studio KYZLINK ARCHITECTS for collaboration. The architects invited Wallmarketing to cooperate at an early stage of the project. They presented us with their vision of the interior and asked for a wall marketing idea that would not only make the interior cozier but also convey information and pleasant feelings to people moving in the space. Together, we identified walls suitable for wall marketing throughout the entire interior, covering an area of approximately 300 m2, for which we developed tailored motifs.
Searching for DNA
At NOTINO, we had a clear vision. We wanted to capture beauty, purity, and harmony. Attributes that, in our opinion, should surround not only NOTINO customers but also those who create the world of scents and beauty for them. We designed an original concept that combines subtle color gradients with abstract objects inspired by the shapes of cosmetic bottles. Everything is complemented by clean typography and imaginative slogans. The graphics on the walls emphasize the spatial significance of the rooms and associate the focus of individual departments. NOTINO's interiors have won many prestigious awards. We are very proud of the recognition in the Meeting Room of the Year competition in the category "Office as the DNA of the Company." Wallmarketing helped architects capture NOTINO's approach to life and project a friendly corporate communication style into the overall atmosphere of the space.
And what do the architects think?
Zbyšek Sikora, Executive Architect at KYZLINK ARCHITECTS: "During the design of new office spaces for the international company NOTINO, we as architects encountered a significant wall marketing challenge. Therefore, we turned to professionals in the field, with the highlight of the collaboration being the graffiti meeting room, an original mural art, for the IT department of NOTINO."
How Can We Help You?
Where an architect typically looks for the last piece in the mosaic of successful designs, creative and original motifs and messages on corporate walls can be the solution. If you have a project on your desk where the client requires something "extra," or is conversely very conservative in shapes and arrangements and you want to stand out, then this is precisely the space for Wallmarketing.
Just call or write. We are here for you.
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