<Selective procédure for architectural and design solution for a network of 40 electronics stores - STOPPED</Selective>

The company Smarty CZ a.s., which has been operating in the Czech electronics market for ten years, is launching a tender for the design proposal for the newly established Smarty.cz store network.

The well-known electronics store focused on Telco, IT, and smart devices is currently available to customers on the website www.smarty.cz and at one store in the center of Prague. The company aims to get closer to its customers and change its business model to an omnichannel approach, meaning being available to customers at the moment and in the place where they need it. Through this approach, they want to minimize the differences between physical and digital sales and naturally connect them.

As part of the planned acquisition of the store network, the company is planning a complete redesign or the construction of entirely new stores located in premium locations in shopping centers throughout the Czech Republic.

The main task for the architectural studio will be to prepare a functional design of the stores, which will combine two relatively distinct verticals, Telco and Gaming, under one roof. The goal is for the customer to easily navigate between these verticals and find what they came to the store for. The intent is for the spaces to fulfill both primarily a sales function, with an area for personal customer consultations, and the function of a showroom. The internal layout of the stores must be functional for the movement of customers and employees, taking practical requirements into consideration for their backroom as well.

The tender is open to all architects and architectural studios.

The goal of the tender is to obtain not only the best design but also a partner for implementation over the next few years.

You can express your interest in participating in the tender and ask for more information about the assignment by July 19, 2021, at this contact: Renáta Milerová, Renata.Milerova@smarty.cz