Greece is out of money, it has even allowed advertising with the Acropolis

Publisher
ČTK
18.01.2012 00:20
Řecko

Atény


Athens - The Athenian Acropolis and other ancient monuments can now be used for advertising purposes. This was decided by the deeply indebted Greek government, which is desperately seeking any possible sources of income, reported the Greek newspaper Eleftheros Typos. According to reactions from other media, however, for a part of the Greek public, this is nearly sacrilege.
    Until now, Greece has carefully protected its monuments. For example, the Athenian Acropolis could only be filmed by Canadian-Greek director Nia Vardalos and her American colleague Francis Ford Coppola. However, photographing or filming it for advertising purposes was strictly prohibited.
    According to a ministerial circular, a full-length film shooting day on the Acropolis costs 1600 euros (€41,000). The fee for each second of filmed advertisement will range from ten to one hundred euros depending on the total project costs. Companies will also be able to hold events on the Acropolis, such as fashion shows. They should pay ten percent of their budget, but at least 3000 euros for each day of the event. A poster with the Acropolis in the background for corporate purposes will cost 1000 euros, and photographing for the purpose of selling postcards featuring this site will cost 300 euros.
    According to the Greek Ministry of Culture, the new income should be used for the maintenance and repair of monuments and also for the salaries of employees overseeing the security of the sites. According to the office, which has designated a total of 117 sites for advertising purposes and 189 monuments for cultural events, their use will still be subject to certain restrictions.
    "They are renting out the Parthenon!" dramatized the situation today, the left-leaning newspaper Eleftheros Typos. "Maybe we are not selling it, but we are definitely renting it out. Yes, you heard that right," other media echo, speaking directly of "shock."
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