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The Bavarian Herzogenaurach is a place with an immense accumulation of sports outlets and also the main headquarters of two large sports companies founded by the Dassler brothers. At the beginning of September, another building was added to the facility established by Adolf Dassler, which will form a new administrative center for Adidas. The author of the new headquarters named 'Laces' is the Czech office kadawittfeldarchitektur, which won with its competition project in May 2008. The seven-story office building is located in the northern part of the former military area covering over 39 hectares, which today serves as the headquarters of the Adidas Group. The building, reminiscent of a 'squashed parallelogram', lies between 'brand center' and the outdoor athletic oval. The office spaces, with a total area of 62000m², are grouped around a central atrium 'threaded' with a series of connecting bridges. The atrium, similar to Allianz Arena in Munich, is covered with giant pillows made of ETFE foil.