For top creativity, the best quality here

Publisher
Tisková zpráva
13.03.2013 10:30
In Turin, the capital of Piedmont, is Juventus, a football club that is not only one of the most internationally successful and traditional clubs but also the Italian champion of records. At the ancient "Stadio delle Alpi," Juventus won title after title. The original stadium was demolished to make way for a new modern football arena – the Juventus Stadium. A large portion of the façade of the new building was made from PREFALZ material in zinc grey color.


More and more builders across Europe are using PREFA aluminum elements. The high-quality products of this roofing and facade specialist gather accolades for their high quality and long lifespan. Moreover, aluminum as a material does not rust, nor does it get permanently dirty, and its simple moldability offers a range of creative possibilities during implementation.

“The Old Lady” in a New Dress
Since the grand opening of the football stadium in Turin, “the Old Lady,” as Juventus fans affectionately call it, has hosted home matches right here. However, the modern football arena offers more than just a green pitch for sporting successes. It also houses the club museum, Juventus-Walk of Fame, and Area 12 – a shopping center with over 60 stores covering around 19,500 m2. The facade of the center is completely covered with lightweight PREFALZ roofing in a zinc gray color.

PREFALZ for Free Creation
The goal of this project was to establish a leisure center for families that would connect the football stadium with the shopping area in a new way. The architectural firm Studio Rolla Architettura + Urbanistica from Turin took care of merging these two worlds. The result is a unique structure whose design resembles a spaceship with its shape. PREFA – the aluminum specialist – meets high technological, ecological demands, as well as design and weather resistance requirements. Because PREFALZ provides the highest quality for top creativity.

Variety of Colors and Shapes
Andree Secchi, the expert consultant for PREFA in Piedmont, explains why “...the diversity of colors and shapes of PREFALZ is as captivating as it is easily explainable. Aluminum PREFALZ is more pliable than most comparable cladding materials, and therefore can be easily shaped. This provides countless possibilities for individual shapes, which would be hardly feasible with other materials.”

Quick and Simple Installation

“For such a vast area of the facade, quick and simple installation is a significant advantage, also because the individual elements do not require additional reinforcements,” explains Andree Secchi. The facade of the Area 12 center, as well as its roof and part of the entrance, was covered with PREFALZ roofing. “Simple installation procedures with this product ensure a homogeneous appearance and highlight the shape possibilities of our products,” Secchi continues.

PREFA GmbH aluminum products have made a name for themselves across Europe over the past 65 years, thanks to their development, production, and sale of aluminum roof and facade systems. PREFA is currently successfully represented in the market in 16 European countries, with its headquarters located in Marktl/Lilienfeld (Lower Austria). The PREFA Group employs 380 workers. PREFA is part of the industrial group Dr. Cornelius Grupp, which employs more than 6000 employees worldwide at over 30 locations.

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