The artist colored Mont Blanc red

Ice Cube Project, 2004

Copenhagen - Danish artist Marco Evaristti dyed a glacier in Greenland and the highest mountain in the Alps, Mont Blanc, red to draw attention to environmental protection issues. In March, he plans to dye a cloud red in Vienna and then the Niagara Falls. This was reported by the AFP agency.
    The latest of his efforts was realized by the forty-four-year-old Evaristti at the end of January in Tunis. On the Sahara Desert, he applied scarlet paint to a sand dune and on three local animals - a camel, a sheep, and a goat. When emphasizing natural formations and animals, he always uses biodegradable fruit-based paint.
    "We carried out our last project 250 kilometers from the city of Douz. The Bedouins helped us, who initially thought we were crazy,” Evaristti said. He concluded his trilogy with an ecological mission, the parts of which are titled "Ice Cube 2004," "Red Mountain 2007," and "Red Desert 2008."
    From the first of March, the trilogy will be on display at the Kunsthalle Krems exhibition hall in Vienna. Each of the three artistic actions cost approximately 67,000 euros (over 1.7 million crowns), according to the AFP agency.
    The planned dyeing of Niagara Falls is an endeavor the Chilean-born artist reportedly does not intend to consult with American authorities, just as he dyed Mont Blanc without permission from the French side.
    Evaristti enjoys provoking the public. In 2000, he sparked a scandal with his exhibition at the Trapholt Museum in Kolding, Denmark, where he placed red aquarium fish in a blender. Visitors could decide whether to turn the blender on or not. "I wanted people to confront their conscience, free choice, and instincts directly. To choose whether to press the button of death or not,” he explained his intention at that time. An animal rights group took him to court over it, but he was ultimately acquitted.