In Prague, materials about Baťa's Zlín will be on display
Zlín/Praha - A number of original and often unpublished materials telling the history of Zlín will be on display from March 20 at the Veletržní palác in Prague. An exhibition titled The Baťa Phenomenon - Zlín Architecture 1910 to 1960 will take place there. This joint project of the National Gallery in Prague and the Regional Gallery of Fine Arts in Zlín will highlight an important chapter in Czechoslovak interwar history and the most famous chapter in Zlín's history. The exhibition will run until May 31.
"For the first time, the exhibition will present to visitors of the capital the work associated with the name Baťa," said Stanislav Mišák, the governor of the Zlín Region, to journalists today.
The organizers want to attract both the general public and professionals to show them the distinctive architecture of the Baťa era, the Baťa production system, the social sphere, education, art, lifestyle, transportation plans, and visions for the future.
Visitors will see a wide range of original and contemporary photographs, plans, drawings, models of the most significant buildings and urban units, promotional materials from the company, and furniture.
The exhibition will be complemented by a number of accompanying events, the most significant of which is an international conference that will take place from May 19 to 23 in Zlín and Prague. Experts on architecture, culture, sociology, and urbanism will discuss Zlín during lectures, discussions, and thematic city tours.
The event organizers are currently negotiating about repeating the exhibition abroad. In the fall, people might also see it at the Munich Museum of Modern Art.
"For the first time, the exhibition will present to visitors of the capital the work associated with the name Baťa," said Stanislav Mišák, the governor of the Zlín Region, to journalists today.
The organizers want to attract both the general public and professionals to show them the distinctive architecture of the Baťa era, the Baťa production system, the social sphere, education, art, lifestyle, transportation plans, and visions for the future.
Visitors will see a wide range of original and contemporary photographs, plans, drawings, models of the most significant buildings and urban units, promotional materials from the company, and furniture.
The exhibition will be complemented by a number of accompanying events, the most significant of which is an international conference that will take place from May 19 to 23 in Zlín and Prague. Experts on architecture, culture, sociology, and urbanism will discuss Zlín during lectures, discussions, and thematic city tours.
The event organizers are currently negotiating about repeating the exhibition abroad. In the fall, people might also see it at the Munich Museum of Modern Art.
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