Brno has long lacked a local design platform for meetings and cooperation. This was changed by Alexandra Georgescu, the founder of the architectural studio KOGAA. She initiated the creation of a festival that annually provides space for the presentation of local designers' work and creates a suitable environment for meeting and establishing new professional and friendly relationships. The selection of locations for the individual years of the festival was entrusted to the most qualified individuals. Studio KOGAA, which is internationally known for the project The Distillery - Social Reactor, emphasizes the revitalization and conversion of abandoned and forgotten buildings in its work.
This year's edition selected the iconic Hotel Avion in the center of Brno. It is an architecturally valuable functionalist building designed by local architect Bohuslav Fuchs, noted for its unique vertical solution to the narrow plot, inspired by Le Corbusier. This significant vertical line served as an ideal springboard for creating spaces for the entire festival program, which included lectures, workshops, exhibitions, an awards ceremony, fashion shows, cinema, a pop-up shop, and a café. Naturally, design played a central role, with the program lasting from morning until evening over the course of four days.
The ground floor, the darkest part of the entire building, was the right place for lectures and pop-up cinema screenings. The café function on the first floor was maintained, and a design shop was also added. The long table, where design objects were displayed, transformed in the evening into a runway for fashion shows. The second floor was dedicated to a student exhibition, a lounge, and the festival's backstage, while the upper balcony was designated for workshops.
A modular system that can be disassembled, reassembled, and reused. This is how KOGAA designed the interior installations, addressing one of the biggest issues in pop-architecture: material waste. This system was partially utilized in last year's Brno Design Days in the Jalta Passage. Due to a limited budget, the bases of all tables, stands, and counters were simple pallets covered with a thin layer of lacquered plywood, which were layered, cut horizontally, and finished with white metal edging. The metal structures serving as legs for all tables and the custom metal edging were produced by DURO design studio, while all the furniture was provided by Vitra, the main sponsor of the festival in the design field.
The four-day festival became a meeting place for prominent figures from many design and architectural fields thanks to the lectures, workshops, and showcases. Among the speakers were Bertrand Shippan, director of the French branch of the Dutch architectural studio MVRDV, and designer Margherita Carrara from the fashion house Dior. Design was further represented by Frank Tjepkema and Studio DeForm, while Alexander Lauber from Wiener Blut spoke about perfumes, and Adam Vodička from the famous Bar that Does Not Exist was also present.
A new feature of this year's Brno Design Days was the design windows project in the city center. This project aimed to encourage local entrepreneurs to collaborate with designers in creating window displays, thereby establishing installations not only for the duration of the festival but long after. Through the window displays, design would reach the streets, directly engaging residents and visitors, rather than remaining confined to one place for a select few. The goal of the design windows was to present design options to the broader public.
The English translation is powered by AI tool. Switch to Czech to view the original text source.