Original Identity Ostrava

The overall brief came from investors who have professional and business experience in the given area. This involves a client who decided to establish a chain of branded clothing stores focused primarily on denim. The stores realized so far are located in shopping centers. In terms of the realization of retail units, shopping complexes are burdened with specific rules often determined by visual, construction, and safety manuals. Binding requirements regarding deadlines and rules for realization are imposed on both the clients and the execution team. The time from design, production, assembly, and opening is often reduced to four weeks, including delays in the approval processes from the management of the center and the relevant authorities. The proposed corporate style is based on a self-similar visual character of individual stores.
Retail units are designed in relation to specific spaces, which dictate space and visual modifications with their entry parameters. This process results in individual solutions that retain their identity.
A determining moment becomes the work with the scale of the inserted objects, which create a specific - memorable central element in each individual space.

In Ostrava, it was primarily about transferring the visual and structural style in the set scale in a short timeframe, as established in Pardubice. The floor area is 2/3 smaller, while the volume of goods sold remains high. The center of the space is a multifunctional mobile shelf that supports beam consoles serving as a counter. Its basic construction profile is derived from the profile of a container. This creates a construction and spatial modification that is tailored to each space.

Given the assortment of goods offered, mainly denim, which undergoes destructive processes and manual processing in final production, an authentic nature of the material variants used has been chosen, which supports this visual effect with its rawness and naturalness. This mainly includes black steel, stainless sheets, massive oak beams, and industrial plywood. Materials are selected with an emphasis on further use or recycling. The solution particularly avoids drywall systems, laminated furniture assemblies, and decorative textures that are massively used in shopping centers. Lighting and some interior elements are recycled from the investor's stock.