When wine tasting becomes a design experience

When traditional honest practices combine with modern technologies, a fusion of the best from both worlds emerges. This applies today not only to wine production but also to architecture and design. A successful example of the renaissance of tradition spiced with modernity is the Obelisk Winery from Valtice in South Moravia.

In the beginning, there was wine, ancestral winemakers, and the Moravian genius loci that can be felt from every corner of this land full of vineyards. František Fabičovic, the owner of Obelisk Winery, has been surrounded by wine his entire life. Since the 1980s, he operated a smaller winery, which he managed until 2000. And that’s where a much larger idea began to take shape. “The creation of the winery was not the result of a spontaneous thought, but rather a logical culmination of my great hobby, which is undoubtedly wine. Obelisk Winery was the next destination, a significant shift of the imaginary bar, and of course, the fulfillment of a big dream,” says František Fabičovic.

Wine is referred to as the drink of the gods. Therefore, the spaces where it is served should be noble and representative. In the case of Obelisk Winery, this has been achieved perfectly. “The winery building is inspired by the shape of an ancient temple. The vision was a respectful and sensitive solution to the surrounding Lednice-Valtice area, without disturbing the horizon of the vineyards and corresponding with the landscape historically shaped by the Liechtenstein family, whose expression we wanted to preserve and enhance,” adds the owner.

Simple shapes, quality materials, and respect for nature

As a curious winemaker, the owner traveled to various countries in Europe and America, where he drew inspiration from modern winery buildings. Although the origin of the architectural design idea comes from antiquity, the building is not a historical object. On the contrary, it reflects the modern era and contemporary architecture. The authors of the work are Hana and Pavel Bainar from the Brno studio AiD team.

The building has a simple cubic shape with a roof supported by concrete columns. The façade, covered with naturally patinating steel Cor-Ten® from Ruukki, significantly contrasts with the concrete. This natural material ages continuously, changes its color, and the protective patina prevents further corrosion. It is a great dynamic surface that also requires no maintenance.

Natural tones, colors, and materials permeate the entire structure. The color of the Cor-Ten® façade stands out among the surrounding grapevines, in the sun's rays, and also refers to modern wine production without unnatural interventions. “The chosen steel façade fits perfectly into the whole concept and wonderfully complements and enhances the entirety. It was the first and thoroughly excellent collaboration with Ruukki. We are very pleased with the result,” praises František Fabičovic the final appearance.

A symphony for the senses, a marriage of taste and visual experiences

The Obelisk Winery building may seem subtly provocative compared to classic wineries. However, the owner is pleased with the positive feedback. “Every guest is amazed by the beautiful view of the surrounding vineyards and the town of Valtice upon arrival. The view from the main atrium at sunset is literally breathtaking, especially with a glass of excellent wine that comes from the vineyards you are looking at,” he adds.

The architectural interpretation of the winery, in the context of today's time, is more than just the creation of a functional space and background for production. Wine tourism is on the rise; therefore, wineries should also create a pleasant environment for people to meet and taste. For example, in the form of original space design using quality materials and surprising elements.