Jewelry Zlatarna Celje

The Slovenian goldsmith company Zlatarna Celje came up in 2009 with a new concept of representative sales boutiques inspired by renowned companies such as Camper, Nike, Prada, and similar firms, aimed at revitalizing business activities.

The design concept of the interiors was divided into three typological compositions in a uniform visual execution. The first type is a standalone store in the street development of the historical center of the city. The others are jewelry stores in shopping centers and investment jewelry. The design concept is derived from the idea of a box bank vault. The modular concept, which retains its original identity, is suitable for any space due to its variability. The wooden execution, in some modules with shop window glazing and pleasant spot lighting, creates a warm atmosphere at the sales location. The interior modulation of individual boxes is in a grid of 600x600 mm. In investment jewelry centers, this concept is executed in a metal finish that supports the seriousness and discretion of business activity.

The first flagship store was opened in 2011 in the historical center of Maribor. In the future, there are plans for more sales locations in Slovenia and the countries of former Yugoslavia.