Exceptional fashion, exceptional design. Zaha Hadid attempted this connection with her new realization in the center of Tokyo. The design of the flagship store for the fashion brand Neil Barrett embodies the same spirit as the fashion it offers: minimalist cut, subtle draping, refined cutouts and necklines, all of which were reflected in the final design of the luxury boutique’s interior.
More than defining a single room, the authors aimed to create a sort of shopping passage with the help of design elements, allowing customers to enjoy the space from various perspectives and in multiple interpretations.
Original organically shaped pieces of furniture installed at key points within the rooms create a connected sequence of narrowing and opening spaces. The individual elements of the interior design balance on the border between architecture and sculpture, whose compact mass flows, divides, and layers into shelves, benches, and seats.
The furnishings and overall ambiance of the boutique play with the complementary characteristics and related dualism between man and woman. This idea is reflected in the choice of materials, the selection of their texture, and color. While the individual pieces of furniture on the ground floor are designed as strong, dynamic, even masculine forms, one floor up, the interior design expresses elegance and the subtle femininity of fluid design curves.
This interplay between the feminine and masculine worlds is observed through the main aesthetic concept supported by the contrast of smooth white corian elements of the interior, raw exposed concrete, and shiny black flooring.
Today, not an unusual fully digital design process combined with CNC milling machines has enabled the team of architects to create a series of precisely interconnected corian shells prepared for assembly directly on the site of destination.
photography: © Virgile Simon Bertrand /
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