<translation>Headquarters of Harley Davidson</translation>

The building creates an iconic gateway to the new high-tech business park (Lane Cove River business park), developed by Demian Developments.
We aimed to design a building that would reflect the uniqueness of the Harley Davidson brand. Harley is not just a brand; for many, it represents an entire lifestyle and approach to the world. It has a unique philosophy; it is about the experience of function as well as the beauty perceived through clean design, but it is also about freedom - the freedom of self-expression and the freedom of the open road. With such an image, we could identify: it represents good design as well as examination, questioning of norms. We decided to design a structure that would express that freedom and speed.
We sought inspiration in the motorcycles themselves - in the emotions they evoke and in their performance. The geometry of engines, forks, and chassis can be seen in the lines of the building. The building does not copy them, but it reflects movement and style. Rather than a literal use of shape, we aimed to express the elegance and aerodynamics of movement in the lines of the building.
The brief required a strong reflection of Harley Davidson culture. Just as much emphasis was placed on offices and storage as on the gym and relaxation areas. We positioned all relaxation and rest areas close to the entrance. The entrance leads to the central mezzanine, from where all the spaces reflecting the brand's lifestyle can be seen: the showroom, café, library, and even the gym. The visitor immediately understands the foundation of the Harley Davidson philosophy. We also designed the building so that it is possible to look down into the technical workshops and testing areas from the entrance. This way, the visitor gains awareness of the technical aspects of the company. It was important to us that the view of this "unrefined" side of the motorcycle industry is not lost.
In the earliest stages of design, we employed 3D modeling software. Our office is increasingly using parametric 3D modeling - both for seeking formal solutions and for the development and construction of complex geometries. In the case of Harley, we experimented with various forms of geometric shapes to better understand the spatial possibilities of our ideas. Later, we collaborated with engineers to model individual components of the main space. It was crucial to know how the structure behaves in relation to the metal shell.