Will the customer like the chandelier? Make sure it’s arranged in a way that he’s thrilled

When selecting a chandelier for an interior, it is not enough to consider only the adequate level of lighting and the overall design. These are minor details that any architect can handle. However, obstacles in the form of objections from the investor or user, who dislike the proposed lighting, often stand in their way.

Lighting significantly affects how the interior will appear. Whether it’s spotlights, backlit furniture, or a huge chandelier, light is always the primary creator of atmosphere and defines our perception of space. Above all, the chandelier – the centerpiece of the entire room – creates one of the strongest impressions, making it possible to gain a lot when presenting your proposal.

The design of the chandelier is the first thing to catch the eye

An ordinary chandelier doesn't charm anyone today, and this holds even more true for interiors designed by architects. When it comes to style and original design, it’s hard to find anything better than LED chandeliers. Traditional bulb fixtures with sockets are too bulky, and although they maintain their place in heritage-protected areas, they are being replaced elsewhere by LED light sources. The individual light diodes are very small, allowing chandeliers to have an elegant, subtle, or extravagant shape.

Furthermore, with the current emphasis on ecological trends, the low consumption of LED fixtures is the decisive factor persuading customers to choose them. Ultimately, the biggest challenge for the architect is how to select LED ceiling fixtures from the immense variety of types, shapes, and materials to find the best model.

Defend your proposal with ease

Do you have clients who agree with every idea you have and are on board with everything? Bravo, you’re lucky! But what if the investor or user dislikes the chandelier you proposed and insists on some tasteless socialist dust trap? Sometimes customers simply dig in their heels and nothing will change their minds.

• Believe in what you say. One of the strongest purchasing motivations for customers is the genuine enthusiasm of the seller for the offered product. When you are confident that LED ceiling lights are the only option for the space and definitely better than kitschy plastic adornments, you will yourself be convincing.

• Have a portfolio with classics. In addition to visualizing a specific LED chandelier, it’s useful to have images of interiors with generally popular fixtures that you have already realized. When you show the customer that you can do mainstream as well, they will be less hesitant when you present something extravagant.

• Present a good visualization. Introduce the customer to how the chandelier illuminates and how it will look during the day when it’s turned off. Depending on the room's focus, emphasize style or functionality, and don't forget to mention its negligible energy consumption.

• Show emotion, sell a story. Don’t just talk about the chandelier and how it will look great in the room. Instead, describe how people will feel in the space with this lighting and what a light comfort will be under the chandelier. And the story? Maybe a famous celebrity uses the same chandelier, or its designer is renowned. Perhaps it's noteworthy that it is made in the Czech Republic or has handmade details. In any case, the story must be true; otherwise, no one will believe it.

When everyone wins

You do not want to persuade the customer but to convince them. When the investor or user recognizes that the chandelier you chose is the best possible choice, it’s a win for everyone. For them, for you, and for anyone who will read, work, or relax under its light. You won’t have to wait long for great references or prestigious awards either.