Silvie Underwear

Silvie Underwear
Address: prodejní pasáž Terno, Zlín, Czech Republic
Completion:2006


The lingerie store is designed in a newly opened retail arcade on the outskirts of Zlín. The client's requirement was to create a space that would differ from the surrounding traditionally designed interiors and attract customers to enter. Given the relatively low budget, most of the construction work was carried out with the help of various small craftsmen. This required a significantly higher level of involvement in the authorial supervision.
The row booths of the skeletal structure of the retail arcade were separated only by drywall partitions, which did not allow for direct attachment of hangers or shelves with goods. Therefore, panels with bracing were inserted into the space, to which laser-cut brackets for displaying goods could be anchored. The panels transition into partitions separating the store from the fitting rooms and a small storage area. For maximum use of the space, while maintaining the lightness and airiness of the interior, three boxes were placed in the interior space. These expand the area for displaying goods and also provide additional storage space within their confines.
From the side wall, a levitating counter rises into the space, its steel structure covered with particleboard panels and finished with a coating.
A white color was used for the coating of the entire interior, symbolizing purity and elegance. The white color unifies the interior and highlights the colorful merchandise. The lighting is arranged with white fluorescent lights in combination with blue ones, which are hidden in niches. This results in a subtle softening of the space.
The air conditioning ducts remain exposed and contrastively invigorate the delicate space of the store.
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