Camper Shop in Seville
Camper has presented in Seville a new Together shop produced together with Benedetta Tagliabue in the centrally-located Calle Tetuán of Seville. The project is a play of reflections and silhouettes of shoes that give shape to the furniture created especially for this place. Here we also find the contrasts and signs of identity of the architecture produced by the EMBT practice.
B eyond the personal reflections that a work of this type might suggest to the shop’s viewer-buyer, and given the personal aspects incorporated into this magnificent stage, nothing seems better than transcribing some of the phrases of the author herself: “When we were commissioned to design a new Camper shop our imagination was filled with shoes resting on irregular surfaces, like when one walks in the countryside on earthy ground. Camper, who has a lot to do with that, has accustomed us to playing with, smiling at and viewing shoes through the eyes of a child. That is why we also imagine ourselves trying on their shoes in front of deforming mirrors like those found in old fairgrounds –here I see myself really really tall, here really really short...– and our project featured many surfaces that reflect by deforming. Finally we visited the Camper headquarters in Mallorca, where we could see how the shoes were made. There we understood that we wanted to build the shop in the same way that the flat skins are magically transformed into three-dimensional objects with the help of forms and seams. We cut out many different shapes of shoes, with heels, without heels, high, low, men’s, women’s…, we placed their flat profiles next to each other, and this gave rise to a new three-dimensionality. Its construction is unusual but simple: silhouettes cut out from MDF boards that, when joined together, form seats, tables and display surfaces. Above them the diluted deforming mirrors, where the children can spend the time while their parents devote themselves to the art of shopping.”
B eyond the personal reflections that a work of this type might suggest to the shop’s viewer-buyer, and given the personal aspects incorporated into this magnificent stage, nothing seems better than transcribing some of the phrases of the author herself: “When we were commissioned to design a new Camper shop our imagination was filled with shoes resting on irregular surfaces, like when one walks in the countryside on earthy ground. Camper, who has a lot to do with that, has accustomed us to playing with, smiling at and viewing shoes through the eyes of a child. That is why we also imagine ourselves trying on their shoes in front of deforming mirrors like those found in old fairgrounds –here I see myself really really tall, here really really short...– and our project featured many surfaces that reflect by deforming. Finally we visited the Camper headquarters in Mallorca, where we could see how the shoes were made. There we understood that we wanted to build the shop in the same way that the flat skins are magically transformed into three-dimensional objects with the help of forms and seams. We cut out many different shapes of shoes, with heels, without heels, high, low, men’s, women’s…, we placed their flat profiles next to each other, and this gave rise to a new three-dimensionality. Its construction is unusual but simple: silhouettes cut out from MDF boards that, when joined together, form seats, tables and display surfaces. Above them the diluted deforming mirrors, where the children can spend the time while their parents devote themselves to the art of shopping.”
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