POP UP Manifesto
Manifesto is thriving
The cultural-gastronomic pop-up Manifesto, located on an unused plot near Masaryk Station, opened to the public for the first time on Friday, June 8. The design market, consisting of 27 containers, has revitalized a forgotten corner in the very center of Prague and connected busy yet disconnected areas. In the first 14 days of operation, it has received enthusiastic feedback, drawing strong visitation from the very start. The pop-up takes distant inspiration from concepts in global metropolises, such as London’s Boxpark. It combines a cultural program that includes screenings, DJs, musical performances, workshops, and classes with a gastronomic experience. Manifesto offers high-quality street food in a limited, seasonally changing selection from local suppliers.
The idea is spearheaded by Martin Barry, head of the non-profit organization reSITE, who collaborates on the project with Aerofilms. Penta Real Estate has lent the land, which is awaiting its permanent use according to a design by Zaha Hadid Architects. Manifesto is the first place in the Czech Republic to operate exclusively cashless, with its operations supported by Mastercard.
The container project emphasizes quality design and visual culture. The architecture of the space was conceived by three young female architects, two of whom emerged from the top positions in the Superstudio competition, where the original design for the container village was created. The seating furniture in the outdoor space of Manifesto was donated by the world-renowned Czech company mmcité1. The new address on Prague's cultural map has also received the patronage of Prague 1 Mayor Oldřich Lomecký and Prague City Councilor Jan Wolf, as well as the support of the Prague 1 Chamber of Commerce.
“I can't count how many times I've heard that it's crazy, but in the end, everyone I've talked to about Manifesto has viewed the idea favorably, whether it was the landowner Penta Real Estate, people from Aerofilms, members of the Prague cultural scene, or potential street food suppliers. We are trying to revive a forgotten place, offer an innovative and economically sustainable program with cultural significance, and thus create value from which local residents, small businesses, and tourists can benefit. The fact that we are all creating this concept together and temporarily is part of its charm,” shares Martin Barry, founder of reSITE. “When the London Boxpark or TimeOut Market in Lisbon became possible, I believed we could open Manifesto in Prague. It took two years of work to bring Manifesto to life, with help from the city, three investors, three sponsors, and diverse partners from the non-profit, private, and public sectors. It’s a living organism that will be co-created by all the involved cultural initiatives, restaurants, and most importantly, the visitors. Manifesto should become a place where residents of Prague, people from nearby offices, families, hipsters, and tourists come together.”
“Manifesto has the ambition to return life to a somewhat neglected corner of the city center while simultaneously showcasing a well-utilized business opportunity. We support projects like this,” said Filip Dvořák, vice-chairman of the Prague 1 Chamber of Commerce.
What will happen at Manifesto
Manifesto is a place for cultural enjoyment and also serves as a long-term gastronomic festival that aims to offer the highest quality of food and design standards. One unit under the care of The Chemistry Gallery will showcase works from sculptors Adam Stanko and Helena Sequens, as well as jewelry from Janji Prokić. Daily DJs and unique music projects from both the Czech and international music scenes will perform here. Every Monday, films carefully selected by Aerofilms will be screened, with the team acting as the dramaturges of Manifesto. One of the titles set to be shown on Monday, June 25, will be the fresh distribution release, the feature-length version of the acclaimed work by Julian Rosefeldt, Manifesto, featuring Cate Blanchett in 13 different roles, which was installed in galleries worldwide, including Prague. In the first month, viewers will also see Earth – Day on the Miracle Planet and the sarcastic comedy Pretty Badly. Workshops on calligraphy are on the program, with plans for cooking lessons and creative and movement performances as well as Sunday fairy tales for children. The dramaturges are in talks about collaborations with Czech festivals and cultural initiatives. The music lineup includes familiar names from the Prague DJ scene, such as Fleika from Polygon or DJs from the Harmony Rec label. Among the shops, there’s a stylish stationery store with supplies for creatives and calligraphy courses kaš-mi-daš. A short-term installation, Canapé space – a design relaxation area – has been prepared by the magazine Soffa.
Gastronomy
The market will feature over 20 establishments, including Angelato, Gran Fierro, The Craft, Etnosvět, Yazu, and Kapara – two new concepts from the founder of SaSaZu, Doubleshot, Fancy Fries, Ollies, Wine Food, and Sklizeno – which will start its operations with a charity-focused blind shopping event, allowing customers to shop by scent, benefiting the Mathilda organization that supports people with severe visual impairments. All participating restaurants are preparing new menus specially designed for Manifesto to accommodate quick service with on-site preparation, seasonal and local ingredients, and street food serving styles. The composition is chosen to complement each other and to ensure that the offering is so diverse that anyone can return to Manifesto every day – for their favorites or to try something new.
Green Manifesto
Manifesto has gone green thanks to Victoria Pragensis installations designed by Haenke, nominated for the Czech Architecture Award, some of which also adorn the roofs of the containers. Manifesto is green in a broader sense as well – waste sorting will be implemented, and only biodegradable packaging will be used, with plastics limited to a few exceptions.
Where is Manifesto
Manifesto is located in originally neglected and rather feared area on Na Florenci street, near Masaryk Station, the Florenc bus terminal, and within walking distance from Republic Square. Although it’s just a few steps from busy spots in the center of Prague and several transport links, teaching people to come here will require considerable effort. The temporarily unused land has been kindly provided by Penta Real Estate while preparations for the permanent redevelopment of this area are underway, which will restore life and activity here permanently. After the designated time period, Manifesto will seek another pop-up location.
The cultural-gastronomic pop-up Manifesto, located on an unused plot near Masaryk Station, opened to the public for the first time on Friday, June 8. The design market, consisting of 27 containers, has revitalized a forgotten corner in the very center of Prague and connected busy yet disconnected areas. In the first 14 days of operation, it has received enthusiastic feedback, drawing strong visitation from the very start. The pop-up takes distant inspiration from concepts in global metropolises, such as London’s Boxpark. It combines a cultural program that includes screenings, DJs, musical performances, workshops, and classes with a gastronomic experience. Manifesto offers high-quality street food in a limited, seasonally changing selection from local suppliers.
The idea is spearheaded by Martin Barry, head of the non-profit organization reSITE, who collaborates on the project with Aerofilms. Penta Real Estate has lent the land, which is awaiting its permanent use according to a design by Zaha Hadid Architects. Manifesto is the first place in the Czech Republic to operate exclusively cashless, with its operations supported by Mastercard.
The container project emphasizes quality design and visual culture. The architecture of the space was conceived by three young female architects, two of whom emerged from the top positions in the Superstudio competition, where the original design for the container village was created. The seating furniture in the outdoor space of Manifesto was donated by the world-renowned Czech company mmcité1. The new address on Prague's cultural map has also received the patronage of Prague 1 Mayor Oldřich Lomecký and Prague City Councilor Jan Wolf, as well as the support of the Prague 1 Chamber of Commerce.
“I can't count how many times I've heard that it's crazy, but in the end, everyone I've talked to about Manifesto has viewed the idea favorably, whether it was the landowner Penta Real Estate, people from Aerofilms, members of the Prague cultural scene, or potential street food suppliers. We are trying to revive a forgotten place, offer an innovative and economically sustainable program with cultural significance, and thus create value from which local residents, small businesses, and tourists can benefit. The fact that we are all creating this concept together and temporarily is part of its charm,” shares Martin Barry, founder of reSITE. “When the London Boxpark or TimeOut Market in Lisbon became possible, I believed we could open Manifesto in Prague. It took two years of work to bring Manifesto to life, with help from the city, three investors, three sponsors, and diverse partners from the non-profit, private, and public sectors. It’s a living organism that will be co-created by all the involved cultural initiatives, restaurants, and most importantly, the visitors. Manifesto should become a place where residents of Prague, people from nearby offices, families, hipsters, and tourists come together.”
“Manifesto has the ambition to return life to a somewhat neglected corner of the city center while simultaneously showcasing a well-utilized business opportunity. We support projects like this,” said Filip Dvořák, vice-chairman of the Prague 1 Chamber of Commerce.
What will happen at Manifesto
Manifesto is a place for cultural enjoyment and also serves as a long-term gastronomic festival that aims to offer the highest quality of food and design standards. One unit under the care of The Chemistry Gallery will showcase works from sculptors Adam Stanko and Helena Sequens, as well as jewelry from Janji Prokić. Daily DJs and unique music projects from both the Czech and international music scenes will perform here. Every Monday, films carefully selected by Aerofilms will be screened, with the team acting as the dramaturges of Manifesto. One of the titles set to be shown on Monday, June 25, will be the fresh distribution release, the feature-length version of the acclaimed work by Julian Rosefeldt, Manifesto, featuring Cate Blanchett in 13 different roles, which was installed in galleries worldwide, including Prague. In the first month, viewers will also see Earth – Day on the Miracle Planet and the sarcastic comedy Pretty Badly. Workshops on calligraphy are on the program, with plans for cooking lessons and creative and movement performances as well as Sunday fairy tales for children. The dramaturges are in talks about collaborations with Czech festivals and cultural initiatives. The music lineup includes familiar names from the Prague DJ scene, such as Fleika from Polygon or DJs from the Harmony Rec label. Among the shops, there’s a stylish stationery store with supplies for creatives and calligraphy courses kaš-mi-daš. A short-term installation, Canapé space – a design relaxation area – has been prepared by the magazine Soffa.
Gastronomy
The market will feature over 20 establishments, including Angelato, Gran Fierro, The Craft, Etnosvět, Yazu, and Kapara – two new concepts from the founder of SaSaZu, Doubleshot, Fancy Fries, Ollies, Wine Food, and Sklizeno – which will start its operations with a charity-focused blind shopping event, allowing customers to shop by scent, benefiting the Mathilda organization that supports people with severe visual impairments. All participating restaurants are preparing new menus specially designed for Manifesto to accommodate quick service with on-site preparation, seasonal and local ingredients, and street food serving styles. The composition is chosen to complement each other and to ensure that the offering is so diverse that anyone can return to Manifesto every day – for their favorites or to try something new.
Green Manifesto
Manifesto has gone green thanks to Victoria Pragensis installations designed by Haenke, nominated for the Czech Architecture Award, some of which also adorn the roofs of the containers. Manifesto is green in a broader sense as well – waste sorting will be implemented, and only biodegradable packaging will be used, with plastics limited to a few exceptions.
Where is Manifesto
Manifesto is located in originally neglected and rather feared area on Na Florenci street, near Masaryk Station, the Florenc bus terminal, and within walking distance from Republic Square. Although it’s just a few steps from busy spots in the center of Prague and several transport links, teaching people to come here will require considerable effort. The temporarily unused land has been kindly provided by Penta Real Estate while preparations for the permanent redevelopment of this area are underway, which will restore life and activity here permanently. After the designated time period, Manifesto will seek another pop-up location.
press release
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