Jam and Co.

Jam and Co.
Collaboration:Barbara Zedková
Graphic Design: Kristina Ambrozová
Address: Krymská 152/1, Vršovice, Prague, Czech Republic
Investor:Jam and Co s.r.o.
Completion:2015-16


In the now-famous Krymská Street in Vršovice, a new establishment has been operating since early April, attracting attention not only for its food, labeled as "asian fusion," but also for its interior, crafted by 0.5 Studio.
The design of the interior co-creates the concept of the entire restaurant Jam and Co., based primarily on contrasts and an unconventional mix of influences. Just as spring rolls may meet cracklings on your plate, the interior harmonizes opulent old chests of drawers with a raw-looking sheet metal, tropical wood flooring with exposed ceiling cables, and chipped bricks with a neatly executed bar.
At the upper end of the sloping street, in the space of a former disco, today we find a fresh restaurant, partially submerged below street level.
The restaurant consists of two interconnected rooms, each featuring a different atmosphere. The entrance area, illuminated by natural light, stands out primarily for its cladding of galvanized corrugated sheet metal, which can evoke an Asian environment while also brightening the entire room with reflected light. In the main elongated room, we find a four-meter-long dominant bar, with a striking black minimalist appearance. The solitary bar unites in one mass the area for the bartender and a sufficient amount of space for consuming tapas or drinks, taking into account that guests will use the bar from all sides.
Aesthetic functionality has also succeeded in the case of the red cables, led along a smoothly plastered ceiling. They create an interesting contrasting structure, referencing industrial architecture.
The focal point of the entire space is then a prominent neon sign with the restaurant's logo, created by graphic designer Kristina Ambrozová, which is placed on the front wall, thus well-visible from the other darker room and from the street.
Both parts of the restaurant are pleasantly unified by a floor made of Hevea rubber tree, a light tropical hardwood.
The second room features black paint on the walls and unpainted, chipped bricks. Attention is drawn to the lighting, designed with bulb garlands. These are complemented by witty nods to the ambiance of Asian bistros, such as cans and colored lanterns.
Custom-designed tables and black benches were created for the new restaurant, which are complemented by loose school chairs. The color scheme is limited to more muted tones of gray concrete, silver sheet metal, natural wood, the black bench, and bar with the red contrasts of the garland cables, ceiling light fixtures, or metal structures of the chairs. This allows the colorful Asian cuisine to stand out even more.
The restaurant Jam and Co. does not merely try to blindly copy popular Asian bistros, which are already abundantly represented in Prague, but seeks to creatively reinterpret both very tasty food and the environment and visual style.
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