Our field, and perhaps every field, is defined by ambition. to know ourselves we have to know ambition. But ambition is far from simple. It is never straightforward, never the singular drive it appears to be. Rather, it is a set of interacting forces in which often the means are mistaken for ends. This issue of Volume on Ambition offers a preliminary map of what has become a landscape of misguided purpose.
2 Science of Ambition 1 3 Editorial - Inaba, Jeffrey 4 Science of Ambition 2 5 Mutations of Fame - Wigley, Mark 9 Science of Ambition 3 10 Ambition after Celebrity - Levitt, Danielle 14 Question for Karim Rashid - C-Lab 16 Enjoy the Futures. Interview with Charles Jencks - Inaba, Jeffrey and Benedict Clouette 19 Science of Ambition 4 20 Fifty Percent: In Defense of Public Relations. Questions for Laura Iloniemi, Lisetta Koe, Nancy Kleppel, Jessica Scaparotti and Elizabeth Kubany - C-Lab 22 Conversation with Ben Katz - Inaba, Jeffrey and Harmony Murphy 24 The Compromise House - Wrange, Mans / OMBUD 28 The Knowledge - Easterling, Keller 30 Tomorrow’s Faces, Today’s Ambitions. Archiprix International 2007 - Oosterman, Arjen 33 Science of Ambition 5 34 Micro-scale and Macro Ambition. Interview with Momoyo Kaijima - Inaba, Jeffrey and Benedict Clouette 38 Content and Discontent - Bonami, Francesco 41 Science of Ambition 6 42 What Good Is a Bad Object? - Lavin, Sylvia 47 C-Lab Presents: New Names by - Wysocan, Paul 48 Yes Man. Interview with Bjarke Ingels - Inaba, Jeffrey 53 Science of Ambition 7 54 Conversation with Vincent Gallo, Benjamin Bratton and Jeffrey Inaba. A Screenplay - Gallo, Vincent 60 Maturing Ambition. Interview with Kevin Roche - Inaba, Jeffrey 66 Richard Prince 72 Interview with Philip Johnson (Introduction by Kazys Varnelis) - Stern, Robert A.M. 73 Science of Ambition 8 74 Hedged Ambition - C-Lab 86 Give It Away Give It Away Give It Away Now! Souvenirs for a New Germany - Glasl, Sascha 87 C-Lab Presents: Breeding Tables - Kram/Weisshaar 88 Kazakhstan Alibi - C-Lab 105 Science of Ambition 9 106 A Conversation Between Shohei Shigematsu and Mohsen Mostafavi with Margaret Arbanas and Benedict Clouette - Clouette, Benedict 111 Science of Ambition 10 112 Ambition Then and Now. Interview with Thom Mayne - Inaba, Jeffrey 116 Remembering - Inaba, Jeffrey 117 Still Ambitious After All These Years. Interview with Jerry Brown - Inaba, Jeffrey 120 Mediagenics. Interview with Elizabeth Diller - Inaba, Jeffrey and Benedict Clouette 121 Opportunity. Interview with Alejandro Zaera Polo - Inaba, Jeffrey 128 Architects Before the Make-up - Eberle, Todd 134 Tonal Ambition. Brian Roettinger’s design for the Theremin - Read, Martha 137 C-Lab Presents: Theremin Sans - Roettinger, Brian 138 Richard Holbrooke, Architect - C-Lab 144 Model Urban Development and Modeling Urban Development - Jeremijenko, Natalie 148 Ambitious Acts - Aitken, Doug 152 Ambition - Safran, Yehuda E.